July 29, 2010
New York (AdAge.com) -- Want to watch the web with funny glasses? Break
Media and Dell brand Alienware think at least some of you just might.
In a fight to differentiate itself, video portal Break Media is launching a 3-D channel, including a branded series of videos sponsored by Alienware, Dell's high-end PC brand geared toward gamers.
In addition to the branded series, Break is producing three new web
series in 3-D, extreme sports channel X3D, "Scare3D!" and "Life in 3D,"
in addition to aggregating 3-D content from around the web.
Click adage.com for the whole story.
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